NONPROFIT SAMPLE TIMELINE

NWA Gives is April 4, 2019

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

NOW 

(January to February)

JAN 24TH: REGISTRATION DEADLINE #1 + NWA GIVES 101 TRAINING EVENT (details here)

NOW:  THANK YOU CAMPAIGN

  • Thank all existing donors for their impact (before asking for more!)
  • Consider planning in-person event at your nonprofit office on April 4th

FEBRUARY

  • Evaluate donor criteria for NWA Gives ask & establish NWA Gives 2019 email list of potential donors.
  • Identify and communicate with major donors, advocates & influencers who can share your message.
  • Pursue matching gifts from Board, major donors and/or corporate partners.
  • Video and/or Graphics Created (or just grab ours here!)
    • Example: Video of Executive Director explaining NWA Gives and sharing impact goal and fundraising goal.

FEB 15TH: EARLY BIRD REGISTRATION DEADLINE

  • Register for NWA Gives before February 15th to Qualify for Early Bird Prize Money Sponsored by First Security Bank

FEB 15TH:  First Communication to Potential Donors

  • First email to potential donors: “NWA Gives: Save the Date”.
  • Post Save the Date graphic and/or video on social media
  • Add Save the Date graphic and/or banner graphic to homepage

FEB 26TH: NWA GIVES 201 TRAINING EVENT  (details here)

MARCH

1ST WEEK OF MARCH: Share “Our impact” message with story/testimonial of your organizations work, programs, and impact.

MAR 14TH: NWA GIVES FINAL TRAINING EVENT  (details here)

MAR 15TH: FINAL DEADLINE FOR NONPROFIT REGISTRATION!

3RD WEEK OF MARCH (after Spring Break)“We believe in our work!” message that is designed to build excitement via a message from Executive Director &/or Board

APRIL

APR 1ST:  “We need your help this Thursday!” reminder message sent via:

  • email list
  • social media

APR 3RD “Tomorrow is the big day!” Message (i.e. set your clocks)

  • email lists
  • social media
  • calls to key partners

APRIL 4th – NWA Gives!

8am to 8pm

8am Email – “Today is the day!” Giving Day Kick Off Message

  • Explain the goals: impact goal & fundraising goal
  • Explain what the day will look like: key times & events

Throughout the Day: 

  • Call and/or Text to Remind Board and Key Givers 
  • Login to Pure Charity to see live updates on your giving totals and who has given
  • Social Media Updates: Video, Graphics, Total $ Raised Updates, etc.
  • Thank you videos: Share quick smartphone thank you messages 
  • Be available and prepared to answer donor questions.
  • NWA Gives will be doing live video all day from our social media accounts.

Mid-Day – Communication to “Let’s Keep Going!”

8pm – Communication “We raised $X!” (semi-final results) + Celebration & “thank you” messaging. 

>> Note:  We encourage each organization to be creative in their day of communication to introduce highlights from the work you’re doing, acknowledgment of donors, matching grant windows, celebration moments (videos of the office, etc.), Facebook/Instagram Live stories, challenges for donors/advocates to share within their networks, etc.

These are only idea-starters! We can’t wait to see what you come up with.

post event (retention)

April 5TH: “In case you were not able to give yesterday…”

  • 7am/8am Message to donors who were on target distribution list that did not give (do not send to donors who gave on giving day)
  • Could include progress updates if short of goal.
  • Share on Social Media & via Email

April 6TH: “WE DID IT!” themed formal Thank You to Giving Day donors

April 9TH: WE DID IT!” themed formal Announcement to entire Nonprofit Mailing List of Giving Day Results

April 5TH – 15TH – Send handwritten “thank you” notes and/or custom made “thank you” videos to donors.

May / June: “The impact you made!” message to share the impact of how the Giving Day funds were used.

On-Going: Look for ongoing training events from the NWA Gives team.