Example “Key Events” Timeline

Countdown to NWA Gives

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Right Now To-Do’s

Get Started

Set Up Fundraiser

Get Ahead of the Curve

  • Sign Up for the NWA Gives Training Sessions
  • Plan a “Thank You Campaign” to thank all existing donors for their impact (before asking for more!)
  • Consider planning in-person event at your nonprofit office on April.

Key Events Timeline

October 2020

Goals

November 2020

Goals

  • Build NWA Gives 2021 Marketing, Social Media, and Communications Plan
December 2020

Goals

  • Focus on Year-End Fundraising
January 2021

Goals

  • Understand Year-End Fundraising Impact and Financial Needs/Gaps.
  • Evaluate donor criteria for NWA Gives 2021 Ask.
  • Establish NWA Gives 2021 email list of potential donors.
  • Video and/or Graphics Created (i.e. Video of Executive Director explaining NWA Gives and sharing impact goal and fundraising goal).
February 2021

Goals

  • Identify and communicate with major donors, advocates & influencers who can share
    your message.
  • Pursue matching gifts from Board, major donors and/or corporate partners. 2 to 1 Matching Gift is a great target.

Key Dates & Events

  • February 15, 2021– First Communication to Potential Donors
    • First email to potential donors: “NWA Gives: Save the Date”.
    • Post Save the Date graphic and/or video on social media
    • Add Save the Date graphic and/or banner graphic to homepage
March 2021

Goals

  • Final NWA Gives Plans Confirmed.
  • Final Donor Confirmation for Matching Funds.
  • Final Communications ready
  • Make sure your staff and volunteers are clear about their roles.
April 2021

Goals

  • Final Run-Down of NWA Gives Execution Plan.

Key Dates & Events – List and work through specifics for the 7 days prior to the event.

  • Thursday, April 1- Record to-do list.
  • Friday, April 2- Record to-do list.
  • Saturday, April 3- Record to-do list.
  • Sunday, April 4- Record to-do list .
  • Monday, April 5- Record to-do list.
  • Tuesday, April 6- Record to-do list.
  • Wednesday, April 7- Record to-do list.
NWA Gives Giving Day 2020!!!

Goals

  • Execute
  • Execute
  • Execute
  • Celebrate

Key Dates & Events

  • 8am Email – “Today is the day!” Giving Day Kick Off Message
    • Explain the goals: impact goal & fundraising goal
    • Explain what the day will look like: key times & events
  • Throughout the Day:
    • Call and/or Text to Remind Board and Key Givers
    • Login to Pure Charity to see live updates on your giving totals and who has given
    • Social Media Updates: Video, Graphics, Total $ Raised Updates, etc.
    • Thank you videos: Share quick smartphone thank you messages
    • Be available and prepared to answer donor questions.
    • NWA Gives will be doing live video all day from our social media accounts.
  • Mid-Day – Communication to “Let’s Keep Going!”
  • 8pm – Final Communication
Post NWA Gives

Goals

  • Finish Giving Day Well
  • Acknowledge Donors
  • Share Impact of Giving
  • Begin Donor Retention Strategies

Key Dates & Events

  • April 9th – One last giving opportunity.
    • We have found that up to 10% to 15% more donations happen the day after the Giving Day. This is an opportunity to send out a “In case you were not able to give yesterday…” to those donors who may have forgotten to give on the Giving Day.
    • An early morning email to donors who did not give on the Giving Day (do not send to donors who gave on the Giving Day), could include 1) progress updates if short of fundraising goal, 2) impact by additional donations, or more.
    • This message is most effective where shared via email.
  • April 10th – “WE DID IT!”
    • Themed formal Thank You to Giving Day donors
  • April 13th: WE DID IT!”
    • themed formal Announcement to entire Nonprofit Mailing List of Giving Day Results
  • April 9th to 13th
    • Send handwritten “thank you” notes and/or custom made “thank you” videos to donors.
  • May / June: “The impact you made!”
    • message to share the impact of how the Giving Day funds were used.
  • On-Going
    • Look for ongoing training events from the NWA Gives team.

Built with 🖤 in downtown Bentonville | Powered by Pure Charity