, an online gift card marketplace, was launched to support the financial needs of Northwest Arkansas’ small business owners during the COVID-19 pandemic. 100% of’s net proceeds go directly to the small businesses.

The Tyson Family Foundation and the Willard and Pat Walker Charitable Foundation have  agreed to match all dollars spent up to $100,000 on, simultaneously helping hundreds of nonprofits & small local businesses.

How Does SupportLocalNWA Work?

Purchase a Local Business Gift Card from

Select a Nonprofit to Receive the Match

Local Business Receive $s & Local Nonprofits Receive Donation

Current Top Nonprofits

Nonprofit Name Matching Donation Amount Number of Matching Donations
7hills Homeless Center $ 4,600 49
Downtown Bentonville Inc. $ 3,275 15
Northwest Arkansas Children's Shelter $ 2,925 23
Dress for Success NWA $ 2,900 11
Northwest Arkansas Women’s Shelter $ 2,875 25
Spark Foundation $ 2,725 23
Micah’s House NWA $ 2,425 20
CASA of Northwest Arkansas $ 2,150 17
Meals on Wheels Northwest Arkansas $ 2,150 16
Turpentine Creek Wildlife Refuge $ 2,050 21
Teen Action & Support Center $ 1,700 11
Project Zero $ 1,675 11
Canopy Northwest Arkansas $ 1,650 17
Potter's House $ 1,650 15
Havenwood $ 1,575 14
Ronald McDonald House Charities of Arkoma, Inc. $ 1,550 12
Men Sharpening Men $ 1,525 3
Hope Cancer Resources $ 1,500 6
Down Syndrome Connection of NWA $ 1,425 14
The CALL in NWA $ 1,375 16

Updated:  April 3, 2020 at 8:00 a.m.

How can my nonprofit register to receive donations from

1) Good news!  All nonprofits that registered for NWA Gives 2020 are already signed up.

If your nonprofit registered for NWA Gives 2020, you are already signed up for and eligible to receive a matching donation based on the gift card purchaser’s selection after purchasing a gift card.  To confirm you are registered to receive donations, search for your nonprofit on

2) If your nonprofit did not sign up for NWA Gives 2020, you can register now.

If your nonprofit did not sign up for NWA Gives 2020 or does not appear in the Search results for NWA Gives, you may register your nonprofit organization to be eligible to receive donations via the program. FAQs

How do I tell if my nonprofit has received a SupportLocalNWA matching donation?

Option 1:  You can view the recipient list at (results are updated periodically).

Option 2:  You can log into your Pure Charity account to view donations

How do I request donations to be sent to my nonprofit?

For NWA Gives, our default method of funds distribution will be to send a physical check via mail within 5 to 10 business days to the address listed in your account profile.  If you required distribution of funds via ACH or Wire Transfer, please contact

Is there a cost to participate in the SupportLocalNWA program?

There are no costs or processing fees to participating in the program.  All administrative and marketing costs have been covered by the Tyson Family Foundation and Willard and Pat Walker Charitable Foundation.

Do I need to send donation receipts for donations?

Your nonprofit does not need to send donation receipts for matching donations.  Matching donations are from the Tyson Family Foundation and Willard & Pat Walker Charitable Foundation which are both Private Foundations as designated by the I.R.S.

Additionally, NWA Gives and Pure Charity are 501(c)3 non-profit organizations and all funds are being routed through your Nonprofit’s Pure Charity Donor Advised Fund. Therefore, you do not have to issue additional receipts to satisfy I.R.S. requirements.

Questions or Need Support?

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